The Brazilian market for venture capital emerged quite recently. Nevertheless, Brazil is already the largest venture capital market in Latin America.
Experts are observing the emergence of a new market: Agricultural technology. Especially in Brazil, the number of agrotech businesses is growing constantly.
The LGPD aims to regulate the processing of personal data. However, the political actions regarding the new data protection act caused some confusion.
Especially younger consumers are likely to adopt new mobile payment methods. They value the ease of use and the possibility to transfer money immediately.
The e-commerce market in Brazil is continuously growing. Due to the covid-19 pandemic, e-commerce sales lately marked an all-time high, especially in April.
The Brazilian population is getting more and more connected to the internet. Certainly, this has a significant impact on the online advertising market.